Rodrigo Rothschild y José "Hache" Hernández
For the commercial {Jack;www.produ.com/publicidad/videos/index.html?Noti=11060} for the NGO Music Has no Enemies, the Hispanic agency located in Austin-Texas, won a gold Pencil in the Film category, in the 43rd edition of the One Show Awards. “Music Has no Enemies is an organization devoted to the creation of music for socially responsible companies like TED or Ronald McDonald House Charities. So we wanted to tell a story that reflected the spirit of the organization” explained to PRODU Rodrigo Rothschild, Creative Director at LatinWorks. José Manuel “Hache” Hernández, Art Director, said “Nick Garza and Domingo Palma, writers in our team, came across the story of coronel Jack. And we knew that if we managed to convince him of participating in the spot it would have special strength. It’s an incredible story.””We decided to film with scale models to recreate a story during the Second World War. We didn’t have a lot of money and it seemed a way to make the story appear more authentic” highlighted Rothschild.”But the most important thing was the opportunity to interview Jack. His story is a testament to the power of music and the human spirit. It is truly moving. A summary of the mission of Music Has No Enemies as an organization ended Hache.The campaign has has been on the air a few months in the U.S. in traditional and digital media.
