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Jeep and DDB welcome summer with the basketball star Paul George
Manuela Walfenzao| 8 de junio de 2016
La campaña invita a la audiencia a compartir sus historias de verano con Jeep
Jeep, by Fiat Chrysler, started its third annual promotion with a special edition for the 75th anniversary of the renown vehicle. The campaign stars the famous basketball player, Paul George. He has an important appearance in two of the three TV spots they launched together with DDB. 4 New Perspective, dedicated to the Hispanic market, will debut at the end of this week.The integrated campaign includes the general, the Afro-american and the Hispanic market. In addition to the two spots, they will have product executions, digital and social presence and experiential elements. The entire campaign was under the responsibility of DDB Chicago, Alma DDB and DDB Chicago with Footsteps.The campaign’s extension on social networks allows users to share their own summer experience with Jeep, using the hashtag #MyJeepStory. Artists, musicians and veterans have shared their Jeep stories. “Positioning the Jeep brands 75th Anniversary Special Edition lineup as the official vehicles of summer gives us the opportunity to celebrate this brand achievement and highlight the open-air freedom that enables consumers to go out and enjoy the season to its full potential” said Mike Manley, Head of Jeep Brand and Ram Brand.Starting in July, consumers will be able to take part in the Jeep brand Summer of Jeep experience during events to be held in Chicago, Denver and Atlanta.
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