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H+M Communications wins two PRSA awards for best Multicultural Public Relations Campaign
Manuela Walfenzao| 15 de junio de 2016
H+M Communications won two awards from the Public Relations Society of America (PRSA) for its campaign for the launch of the Universal Studios film Straight Outta Compton. The agency went away with a bronze statuette for best Word-of-Mouth award and a silver award for best Multicultural Public Relations award. The ceremony was held on Thursday in New York. H+M Communications was the only Hispanic agency that received accolades. Etienne Hernandez-Medina, President and CEO of the agency, said: “we are grateful with Universal Pictures for the opportunity of collaborating with Straight Outta Compton and very proud about sharing this honor with them and the team of multidisciplinary experts in the agency, whose cultural insights, strategic thinking, innovative approach and creative execution have once again helped us overcome and surprise expectations”.The innovative work of H+M with influencers, journalists and ambassadors has been amazing because of the way in which they managed to get Latinos to attend the premiere in movie theaters of the Afro-American biographic film. The number of people was unprecedented, there were 21% Hispanics in the audience that day. The same campaign also received a SABRE award during the first quarter of 2016 and the agency was named one of the five best agencies of North America by The Holmes Report. Earlier this year, H+M Communications campaign for Straight Outta Compton won the North American SABRE Award for Social Media/Social Networking, and the agency was named one of the top five consumer agencies in North America by The Holmes Report.
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