MERCADEO Versión en español
PRODU gives in 2016 Cannes Lions Daily News its new U.S. Hispanic market overview for the seventh year in a row
20 de junio de 2016
Un total de diez ejecutivos de la industria participaron en el artículo
For the seventh year in a row, 2016 Cannes Lions Daily News selected PRODU to give its overview about the Hispanic advertising industry in recent years. Industry leaders and creatives noticed that the particular challenge that the Hispanic market faces is the increasingly blurry line between creating a customized message for this audience or not. U.S. population growth is defined as multicultural and this knowledge is debated among Total and Hispanic market agencies which for years had the vision of studying and understanding the insights that characterize and distinguishes them within a stagnant and motionless Total market. These are some of the premises that can be read in the article published in pages 55 and 56 of 2016 Cannes Lions Daily News read the article {here; https://issuu.com/lionsdailynews/docs/issue_3_turner} The article includes information obtained through interviews with: Luis Miguel Messianu, Creative Chairman & CEO al ALMA; Curro Chozas, Creative & Innovation Director at Grupo Gallegos; Lizette Morazzani, Creative Director at LAPIZ; Fernando Osuna, CCO at Lopez Negrete Communications; Norberto Zylberberg, SVP and Creative Director of LatinWorks; Facundo Paglia, Creative Director at Wing; Fernando Sosa, Creative Director at The Community; Ciro Sarmiento, Diestes CCO; Martín Cerri, Creative Group Director at Walton Isaacson, and Marco Vega, Co-Founder and Strategic Creative Chief at We Believers.
