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ALMA wins eight Lions in Promo & Activation, Radio and Health & Wellness
20 de junio de 2016
Messianu: La experiencia de Cannes en Radio fue muy mezclada
On the third day of Cannes Lions Festival, the Hispanic agency was acknowledged with seven Lions, and the day before it won one bronze Lion, amounting eight awards in the Promo & Activation, Radio and Health & Wellness categories. The Help Kenya not Kanye campaign for Crowdrise won a bronze Lion in the Promo & Activation lions, subcategory Promo Response/Real-time Activity. “It was an initiative of Gabriel Ferrer who is very fond of the artist Kanye West, but admires more creativity and great ideas” said ALMAs Creative Chairman and CEO, Luis Miguel Messianu. ALMA won six Lions in Radio for: Rounded & Rolled for Wallmart, winning two silvers in the Miscellaneous subcategory; a bronze Lion for its Tobacco Downs piece for the Tobacco Free Florida program in the Public Health & Safety subcategory. In Script, Big Bang and Gravity for The Clorox Company, the agency won silver and bronze, respectively. While Auctioneer was presented with a bronze Lion in Script. On the festivals second day, ALMA won a bronze Lion for its Auctioneer campaign for the Florida Department of Health in the Health & Wellness of the Lions health subcategory Education & Awareness. Messianu told PRODU that his experience as Radio jury was very complex because the agency submitted several pieces in this category. “Was an enriching experience, but at the same time very exhausting.” And he noticed a return of Script and a quest for an evolution in radio.
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ALMA postula sus piezas de Clorox y Sprint para el festival de Cannes Lions
