MERCADEO Versión en español
Diego Yurkievich of Conill: The Hispanic market has been taking over the Cannes Festival
23 de junio de 2016
Yurkievich: Conill ha tenido un año de cambios
For Diego Yurkievich, Creative Director at Conill the Hispanic market is consolidating and proof of this are the different entries that had been awarded with several festival’s Lions. “The Hispanic market has been taking over the festival. There are many agencies wining important awards, something that was very difficult at the festival, to enter and decipher the code. I believe agencies have been debuting and others nourishing of creatives and competing at the same level with other agencies” he told PRODU. In four days of the festival, the Hispanic market has won 15 Lions. The McWhopper campaign for Burguer King developed by Y&R NZ Auckland -which has won two Grand Prix, four gold Lions and two silver Lions- is one of the pieces he likes most due to its idea’s simplicity and impact in all platforms, he said. “This year the festival has more entries than ever, which makes it more difficult. More submissions, more competition in order to win” he said. Conill has been going through a year of changes and -he said- the agency has been renewing a lot, “bringing new talent, creating new structures in different cities to answer to client demands in new cities. Next year looks good” he said.
