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Mark Kortekaas from Univision: JW Player marks the difference to offer our audience personalized videos
29 de junio de 2016
Mark Kortekaas de Univisión: JW Player marca la diferencia para ofrecer videos personalizados para nuestra audiencia
JW Player, one of the main digital and mobile video solution companies, established an agreement with Univision to offer a flexible solution to serve its online and mobile audience. “JW Player’s innovative and flexible platform differentiates it as a highly valuable solution for building customized videos for our audiences” said Mark Kortekaas, EVP and Chief Technology Officer at Univision.”Audiences increasingly consume video in native mobile apps, in addition to on mobile web browsers” added Mahl. “Univision is using JW technology to drive its own native app growth and innovation. The JW Platform offers a unique a single-player experience across multiple platforms that increases audience, engagement and reach” said Chris Mahl, President of JW Player, in a statement.More than 2 million global publishers use JW Player’s solutions to increase their audience and maximize monetization and that way offer a fast video reproduction service in all devices and screens. “JW Player continues to be the highest performance solution driving the deepest engagement, viewer satisfaction and publisher success globally” said Mahl
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