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Tomas Jacobi and Nicolas Barry of Circle of Sound: In the Unfairy tail campaign we seek to keep the sound track the less emotionally dense possible
30 de junio de 2016
La campaña se centra en contar experiencias reales de los niños refugiados de Siria
The Unfairy tales campaign for UNICEF, produced by 180LA, was acknowledged with a Grand Prix for Good, Gold in Cyber, Silver in Film Craft, Bronze in Film and Entertainment, respectively. PRODU talked to Tomas Jacobi and Nicolas Barry, Partners and Creative Directors at Circle of Sound, both responsible for the awarded spots music. “We took the path of keeping the soundtrack the less emotionally dense possible to help the animations message be more about hope, rather than sadness” Jacobi explained. The campaign theme focus in telling real experiences of Syrias refugee children. “It’s a terribly touching and current topic. Knowing that providing original music to this project we were going to help create awareness to a global problem of this dimension, made our work experience extremely rewarding” Jacobi explained. Barry said that the 180LA agency handled the topic in a very creative way using real tales of refugee children to create the needed sensibility in such a critical subject. “In addition, the quality of the animations contributed to the impact the campaign message had.” Cannes Festival allowed both -Jacobi and Barry- appreciate the best agencies work and have a “great screen” of the ideas globally. “This type of acknowledgement helps consolidate significantly the relationship between the teams involved, in this case, Circle of sound -the agency- and the animation houses” he highlighted.
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