Manolo Vargas from Grupo Gallegos: We’re starting to grow in the Strategy category

Manolo Vargas, Senior Copywriter at Grupo Gallegos talked to PRODU about his experience as jury of the U.S.H. Idea Awards 2016, and described it as a strange and different process. “Instead of being in-person and discuss the pieces face-to-face, it was online. The production team did a huge transformation and worked very hard so everyone of us were online. There was a feedback process, emails, and very interesting conversations” he said. Digital and Innovation were the categories that drew most of the attention, he noted, and that in Strategy “we are starting to grow. This year’s level improved a lot compared with previous years.” One of his favorite pieces was Edible six pack from We Believers. Vargas has been with Grupo Gallegos for four years now, and from there he handles the ComCast account.