El lanzamiento hispano utilizó al cantautor internacional de reggaetón Daddy Yankee
Allstate Insurance Company unveiled its new Hispanic advertising campaign, Estar en buenas manos nos da más which was developed by its longtime Hispanic agency partner LAPIZ USA. The campaign is the Hispanic iteration of Allstate’s It’s good to be IN good hands, which was released in May. “We get to that same powerful message with this campaign, centering the brand on a message that makes our Hispanic consumers feel the difference when you have Allstate. The new campaign tagline in Spanish builds on Allstate’s strong equity in our ‘Good Hands’ while making Allstate’s values more tangible” Georgina Flores, VP, Product Marketing at Allstate Insurance Company. The Hispanic campaign, that will include new Spanish-language TV and digital spots, features the reggaeton singer-songwriter Daddy Yankee. “We chose Daddy Yankee for the launch ad as he is at the cutting edge of what’s popular with Hispanic consumers” said Flores. “For me, being involved in Allstate’s new advertising campaign is something I am personally proud of” said Daddy Yankee. “Hispanic Americans are striving to protect their families and this campaign speaks to how Allstate can help protect what means most to you and give you more benefits and rewards than you might expect from your insurance company.” The Estar en buenas manos nos da más campaign rollout will continue into 2017 and be seen across a variety of national advertising and marketing mediums, including TV, digital and mobile, online video, social media, and radio.
