MERCADEO Versión en español
Esteban Morano from Dieciséis Miami: Our expectation is to work with local Latina and global companies in the region
Liz Unamo| 16 de noviembre de 2016
Morano: Trabajamos en el marco conceptual de las marcas
In the aim to broaden commercial efforts and be well positioned in the market in Latin America, the agency Dieciséis, based in Buenos Aires, starts operations in Miami, focused on becoming a reference in the industry. “We are starting to feel that commercial development is getting smaller” says Esteban Morano, CEO at the agency. “Our expectation is to work with two types of businesses: small ones with communication needs in South Florida and the ones in the region” he explains to PRODU. With three partners who come from different areas, Fernando Fernández, from the creative world; Fernando Coronel, from the digital area and Esteban Morano, from media and activations, and the agency that has one year of experience, characterized by the conceptual development of brands. We are like a sort of arm in companies’ marketing area. We engage in the development and from there, define tools in a jointly manner.” He adds that they “summon them to work both on the global strategy and on specific actions.” Although they are not focused on the U.S. Hispanic market, they understand that it is an enriched market that demands a specific treatment. Currently, the Buenos Aires office works for clientes such as: Diario La Nación, Dunlop Neumáticos, Editorial Planeta, Grupo Peñaflor, HolaSim, Rayovac, Suprabond, Trilenium Casino, Valvoline, Zoovet, among others.
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