MERCADEO Versión en español
Sensis Study: Gen Z has an Independent Purchasing Power of US$44 Billion
Manuela Walfenzao| 1 de diciembre de 2016
Resultados del estudio fueron presentados durante un webinar
The biggest and most diverse generation of the U.S. history: Gen Z, has an independent purchasing power of US$44 billion and their purchase influence among their parents account for US$200 billion, according to a Sensis study presented on December 1st, during the webinar called We are Gen Z: The health attitude and behaviors of today teens. The event was hosted by Beatriz Mallory, VP of SensisHealth, and Sharon Carothers, Sensis Director. “This generation represent the beginning of the North American generations where minorities will become majority” said Mallory, who explained that they did the study because there’s little information about this demographic from the multicultural point of view. She explained that this group is so diverse that the vast majority is fully bilingual, only 13% of Hispanics depend solely on Spanish. The study cover four areas: personal image, mental health, sources of health information, and attitudes about health. Some of the findings revealed that Hispanics stand out as being more open to search for help and talk about their problems. And, while African American are the ones who feel more confident about their bodies, Asian Americans are the most self-conscious about it. Bullying is a crucial problem for this generation, according to the study. “We’ve heard a lot about millennials, but now we’re very excited to learn and know more about such a big generation as Gen Z” Carothers said.
