MERCADEO Versión en español
Nelson Cabrera from Cherry Sundae Media: The Situation With Branded Content Is Changing And Now Budgets Are Bigger
Manuela Walfenzao| 21 de diciembre de 2016
Cabrera será jurado en Craft
The Director and Founder at Cherry Sundae Media, Nelson Cabrera, highlighted that 2016 has been one of the most fruitful and important in his career. He was pleased to announce that he was invited to the United Nations to talk about climate change. “I love the idea of closing the year trying to help the world.”He confessed having lost track of the amount of awards he has received thanks to the campaign Edible Six-Pack Rings, which he made together with We Believers for Salt Water Beer. “Undoubtedly, this was the great hit of the year.”He is currently working on projects with We Believers, López Negrete and keeps working on the production of the documentary on Baseball in Cuba to be launched in 2018. “We are experimenting with VR and I think that the situation regarding branded content is changing. Now, clients invest more budget on that area. I’d dare to say that in 2017, the ratio between investment in traditional and digital media will be 50/50.”For Cabrera, eight years ago, budgets were reduced and now that they are getting even, he feels it has been a great lesson, because they know how to work with different options.
