Esteban Morano from Dieciséis: We Think this is the Year Qualified Information will Start Being Used and it will Make a Difference

One of the agency Deciséis’ big accomplishments was the inauguration of their offices in Miami, focused mainly on Latin America and on spot business in the Florida market. “We are very satisfied with the results during this first semester of operations, which hasn’t ended yet and that is starting to render its fruits in an extremely competitive and highly segmented market as is the U.S. market” said Esteban Morano, CEO.Regarding the projects they plan to develop in 2017, Morano hopes to continue consolidating the agency’s presence in the U.S. “We are developing in several categories: We will work specifically for communication media, retail, foods, beverages, telecommunications, and real estate.”Branded Content is a fact since 2016. “Virtual and augmented realty are high-impact tools that will continue to grow this year. But we definitely think this will be the year that quality or aimed information (big data) will start being used, and it will make a difference. Very few companies are using this tool that will be crucial to reach consumers effectively.”At Dieciséis, he says, there is a single way of seeing a glass that is served up to the middle: Full. “With such a young operation and stemming from that premise, we hope to have a great year in order to continue growing in the region.”