Lopez Negrete Communications & Walmart Are on The shortlist of the 2017 ARF David Ogilvy Award

Lopez Negrete Communications is among the finalists of the 2017 The Advertising Research Foundation (ARF) David Ogilvy, for its Wonder Every Day campaign develop for Wallmart’s Hispanic communications. The award will be presented on March 20th at the New York Hilton. In this year, the masters of insights will be awarded. The campaign was selected in the New Audiences category. In this chapter is where are awarded insights that exceed traditional stratification and demographic groups, and that make a positive impact on a business, or that inspire a great creative piece. The award includes eight categories grouped in three sub-themes. The best of all campaigns receives the Grand Ogilvy Award and the finalists, gold, silver and bronze.