MERCADEO Versión en español
Debbie Margolis-Horwitz from Kreative Kontent: Branded Content Will Have a Bigger Impact Across All Markets
Manuela Walfenzao| 2 de febrero de 2017
Ana Piñeres
Kreative Kontent celebrated its sixth anniversary last year. The company’s President and Producer, Debbie Margolis-Horwitz highlighted that 2016 was a great year because they had the opportunity of collaborating with important clients in many creative projects. “We are very proud of the CLIO wins for the Ford Warriors in Pink Remind Me Soap project. We partnered with Zubi Advertising on this great project” she said. Another achievement was their partnership with Comics Uniting Nations -an alliance between Unicef and PCI Media Impact- to produce their Annie Sunbeam and Friends Comic Book. The story is about ocean life and its preservation, which promotes No.14 of the United Nations Sustainable Development Goals. The comic will be available digitally in June and distributed in over 120 countries in 7 languages. Margolis-Horwitz said that the strategy for 2017 will be to continue establishing new ways to work with evolving technology and producing kreative kontent with their clients. They’re also working in two independent feature films: Finding Home and With Us. “Branded Content through VR and AR experiential experiences will have a bigger impact across all markets. One aspect is that authentic delivery of branded content will continue to stay relevant this year. Of the many boards we have received for the first quarter, they all share a common thread: authenticity” she explained. The Executive Producer, has seen budget decreases across the board. “When we encounter a project with budget limitations, we provide creative solutions at lower costs. Although challenging, we still bring our clients creative vision to life without sacrificing quality.”
Diario de Hoy
Noticias relacionadas (4)
12 de diciembre de 2016
Iván Calle de Zubi Advertising: Remind me soap es un proyecto que retribuye a la sociedad
