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Mari Tato from In & Out Productions: We Found the Perfect Balance Between the Creative Idea and the Production Value
Manuela Walfenzao| 8 de febrero de 2017
Tato: El trabajo de nuestros directores trasciende la raza
Mari Tato, Executive Integrated Producer of In & Out Productions highlighted in an exclusive interview that 2016 was an unpredictable year full of creativity and new clients. They filmed several projects in the U.S. at Los Angeles, Atlanta, Miami, and New York. They also recorded in Colombia, Chile, Argentina, Brazil, Mexico, the United Arab Emirates, and Russia with directors of their team and European ones that joined team as well.“The year started with several clients seeking international directors for the General, Multicultural and Latin American markets. We have sensitive directors; their work transcends race and most of them have international experience” she explained. Their most importan project started in November and will be ready by end of February with six sports legends. They also worked with Glam 2go, on a video for a beauty app, DishLatino, Cuidado de Salud, Mercedes-Benz, Audi, and VW for Europe.“Considering how budgets are fluctuating and the media consumption evolves, we found a collaborative formula with the Directors and Producers of In & Out Productions to reach the perfect balance between executable creative ideas and the highest possible production value” she explained.Tato added that despite the political changes in the U.S., they want to keep the vision they had since the beginning, in which talent, human quality, work ability, ideas, and actions are not defined by gender nor race. “We must see the future with a positive attitude” she ended.
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