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Gustavo Razzetti from LAPIZ: The Way You Launch Defines Your Chances To Win
Manuela Walfenzao| 24 de febrero de 2017
Gustavo Razzetti, EVP y director general LAPIZ
Gustavo Razzetti, General Director at LAPIZ wrote a post in Medium.com called The Most Defining Moment for A Startup, where he talks about why preparation is important. “Entrepreneurship is like a track and field race. The way you launch defines your chances to win. Having an effective start is a critical part of the short sprints. And this applies to startups too. That defining moment can turn any regular day into one you will never forget” he said. For Razzetti the mindset at the prestart will determine reaching the glory or not. “It’s the difference between being successful or becoming just another soon-to-be-forgotten name who bites the dust” he said. He recommended some tips to avoid distractions: Have clear priorities; have a plan; prepare ahead, because entrepreneurship is a mental and physical challenge; have the right team in place; and timing is everything “the first step, when to accelerate, will define success from start to finish line.” He said that when launching the second that counts is the prestart. “The one that divides trying to win from reaching glory. It’s a defining moment. The one in which you finally launch” he said. “Ready. Set. Go.”- you say to yourself. And your feet start moving like crazy. Your feet hit the track, covering everyone with dust. But you can’t see it. You are too focused anticipating the magic moment: crossing that finish line. Prepare for the prestart. Happy launch” he concluded.
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