MERCADEO Versión en español
WOMEN LEADERS- Sandra Mendiburu from Conill: We Have Managed Slight Changes In The Image of Women As Objects in Advertising
Liz Unamo| 24 de febrero de 2017
Mendiburu: Las mujeres han ido ganando peso en las empresas
The truth is that women have gained importance around the world, reaching high positions in companies and government, says Sandra Mendiburu, Director of Integrated Production at Conill, recognizing what women have achieved in recent years. “There is still a long road to go, but we have been able to change the image of women as ‘objects’ in advertising. I think we must not lower our guard and continue fighting to keep it this way.” All the companies, private or public –she says- should recognize and compensate people for their ability, regardless of their gender/religion/race/language. “Discrimination is one of the black clouds that covers the future of this country; however, we must continue to push change because is our right and should be our obligation.”She proposes salaries according to experience and not to connections and/or gender, as a norm in the industry to encourage gender equality. Mendiburu participated in the pink march that took place in January to support and raise the voice of all those who believe in Human Rights. “This march began in the aim to defend the gender, but the truth is that aggravations and attacks on women are just a part, I think human rights are being attacked.”
