Leo Olper from LatinWorks: We Are Seeking More Presence in New York To Offer A Better Service To Our Clients

LatinWorks broadens its operations towards New York after the appointment of Leo Olper, as SVP and General Manager of the agency. “Growing relations with accounts such as Mars, Major League Baseball, Dominos Pizza, etc, and opportunities with Omnicon, we are bound to stronger presence in the city with a team that offers the best service.” From the agency working for the bilingual and Anglo-Saxon markets, covering the multicultural aspects, he announces that they are starting projects for clients expanding to both markets “because that is where the world is heading: towards an am-bicultural focus.” The current environment has created uncertainty in some clients, comments Olper, and they have bet on returning to segmentation marketing “where multicultural is once again an initiative more devoted to the needs of the brand.”Recently, LatinWorks, in an effort to accelerate the evolution of the agency and better satisfy the needs of their clients, announced movements in their high executive team and named Christy Kranik first Partner of the agency and CCO, among others.