MERCADEO Versión en español
Pedro De Cordoba Named Senior Director at Burson Latino
Liz Unamo| 6 de abril de 2017
De Córdoba se une al equipo como director sénior
Burson-Marsteller announced that Pedro De Cordoba has joined Burson Latino, the firm’s specialty group that connects clients with the growing U.S. Latino marketplace, as a Senior Director. “We are delighted to welcome Pedro to our team” said Jorge Ortega, Executive Vice President, Managing Director. “His track record working with high-profile multinational companies and organizations are invaluable assets to our firm.” Burson Latino supports clients with its evidence-based approach to communications and engagement with Latino and diverse communities. Complementing the agency’s own resources is a network of Community Communications Partners (CCP) in top multicultural markets who have a deep understanding of these communities, their stakeholders, the media and digital influencers. De Cordoba will help teams leverage these resources and others to build tailored communications campaigns that will connect clients with desired Hispanic audiences and drive business results.“I am thankful for the opportunity to lead the Burson Latino team, and excited to work alongside a top-notch team of professionals, each bringing unique insights, ideas and experiences to the table” said De Cordoba. “An ever-growing multicultural marketplace breeds new business opportunities, and I look forward to tapping into my strategic planning, public relations and experiential marketing experience to capitalize on these opportunities and help grow Burson Latino.”
