MERCADEO Versión en español
Aidita Urra-Álamo From Bohemian Sound: It Has Been 12 Years Of Great Success And Growth
Manuela Walfenzao| 20 de abril de 2017
Urra: El mercado ha cambiado bastante
The talent representation company specialized in voice over Bohemian Sound, celebrates 12 years in the Hispanic market in the U.S., increasingly expanding its borders. Aidita Urra-Álamo, Founder and President of the company, expressed that it has been 12 years of great success and growth. “We have done very well. We now have more diversity in our talents, in order to be able to work with new accounts and all the requests we have, since the market has changed a great deal” she explained. “Now, thanks to the diversity in the country, we offer talents with different accents and ages. We receive a lot of requests for bilingual talents because there are more crossover campaigns.”She highlighted that thanks to the success of their website, they receive projects from the entire country. “We have been able to keep up with tech changes and have internal strategies to spread our offer throughout the entire country and in Europe” added Urra-Álamo. Juan Camilo Jurado, Sound Engineer of the company, highlighted that they are specialists in directing and boosting talent in order to reach what the client wants. “Nowadays the demo reel is very important. Everything is moving very rapidly, which is why clients ask me for demos. We include 6, 7, 8 versions that show what the talent is capable of doing with their voice, intentions, ranges. That demo is promoted on Bohemian’s website, where all the clients abroad can discover the talents in the world of voice over.”
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