IAB Has Named NGL Studios To The Lineup For The 2017 Digital Content Newfronts

The Interactive Advertising Bureau (IAB) has named NGL Studios to the lineup for the 2017 Digital Content NewFronts. Since 2012, the NewFronts have been digital media’s answer to the television upfront presentations, with the hope of attracting ad dollars away from traditional media.NGL joins over 30 companies slated to pitch clients and agencies this year. Other presenters include AwesomenessTV, Bloomberg Media, Business Insider, Condé Nast Entertainment, Defy Media, DigitasLBi, Group Nine Media, Hearst Digital Media, the New York Times, Time, Inc., Turner and Vice Media.“43% of all millennials come from multicultural backgrounds” says NGL CEO David Chitel. “You can’t reach 18-to-34 year olds anymore without paying close attention to Latinos and other ethnic segments who are also consuming and creating digital video content at higher rates.”This year’s NewFronts take on special significance, as for the first time, total digital revenue surpassed traditional television. In a white paper released this month, the IAB reports digital spending grew 22 percent in 2016, capturing $72.5 billion in advertising revenue. Traditional television brought in $71.2 billion last year, according to eMarketer.