MERCADEO Versión en español
Ad-Buying Agencies MEC and Maxus Merges With WPP
Liz Unamo| 2 de junio de 2017
Tim Castree, el CEO global de MEC
GroupM announced a portfolio restructure to improve service and delivery to clients. GroupM is committing to the expansion of Essence, its digital-first agency, by adding traditional media capabilities and a larger geographic footprint to the agency’s existing media and creative credentials. In time, Essence will also lead several key GroupM client relationships as part of this restructure.GroupM is also merging the global operations and teams of its agencies MEC and Maxus into a new billion dollar revenue, media, content and technology agency under the leadership of MEC’s CEO Tim Castree.GroupM’s portfolio will now comprise three successful global media agency networks — Mindshare, MediaCom, and the new company – each with more than one billion dollars in annual revenues, plus an innovative digital-first agency, Essence. GroupM also plans new investments across all of its agencies and its [m]PLATFORM data and technology capabilities.“We’re committed to improving our service to clients. These moves will give us greater focus, help us innovate, and improve our speed of delivery” said Kelly Clark, Global CEO at GroupM.
