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Hispanicize Media Group Signs Equity and Talent Management Partnership with L.A.’s Social Media Comedy Kings The MexicanGueys
Liz Unamo| 8 de junio de 2017
Jairo Orozco y Bryan Rojo son los personajes detrás de The MexicanGueys
Hispanicize Media Group (HMG), LLC today announced that it has signed an equity and talent management partnership with L.A.’s social media comedy star duo, The MexicanGueys.“This partnership is not about representing Jairo and Bryan for brand deals as much as it is about believing in their potential for future content ventures that we both want to do together” said Cristy Clavijo-Kish, Chief Development Officer and Partner at Hispanicize Media Group who spearheads the Talent Management and Partnerships division. “Jairo and Bryan have the type of character, work-style and loyal following that makes them a pure pleasure to work with and we’re thrilled to collaborate with them because they do a great job at creating content that engages Latino millennials.”Launched in 2012, The MexicanGueys is comprised of Jairo Orozco and Bryan Rojo, first generation Mexican millennial cousins who use comedy to engage Latinos looking to stay connected to their culture. Their unique brand of comedy storytelling has allowed them to grow their impressive social media following to more than 1 million fans across their platforms.Under HMG’s Talent Management & Partnerships division ‘the Gueys’ have already forged brand deals with NASCAR Latino, Pork Te Inspira (National Pork Board), TurboTax and Frank’s Red Hot Sauce, among others. Some of the Gueys featured characters include Braulio, Lil Comelibros (Cholo), El Cucuy, Dr. Yonokuro, GooFoo (Cholo), Waldito, and Jairo’s ‘mama’ whose voice and backside are only visible in the videos adding an element of unique Latino culture to their growing cultural brand.
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