ROARING IN CANNES LIONS- The Community Makes History For Nutcase

Bicycle helmets aren’t exactly sexy items, but The Community is hoping to at least make them fun for Nutcase. In their campaign History, one of the pieces that the agency is competing with at the Cannes Lions Festival in three categories: print, design and outdoor. The multicultural agency designed a graphic campaign that shows helmets as an extension of the personality of cyclists, with irreverent figures that offer safety. The scenes evoke historical moments such as the armor of a knight that defends him from a dragon that is puffing fire; a deep-sea diver with an octopus wound around his head; a lion trying to chomp into a Roman gladiator; and a samurai protecting himself from a ninja. The tagline is: Helmets, protecting us since ever. For the last decade, Nutcase helmets have successfully combined functionality with an elegant, fun and fresh design, making clients enjoy using them. According to The Community, this campaign aims to further boost that message. The campaign was launched in the U.S., Argentina, Brazil in English, Spanish and Portuguese, and was under the responsibility of Joaquín Mollá, José Mollá; Creative Associate Directors: Fernando Reis, Marcelo Padoca, Art Directors: Fernando Reis, Guilherme Nóbrega; Copywriter: Marcelo Padoca; production company: Darkside and Illustrator: Juan Bakea.