TELEVISIÓN Versión en español
Emiliano Calemzuk From Raze: We Want To Create A Brand That Can Define A Generation Like MTV Did In The 90s
Cynthia Plohn| 26 de junio de 2017
Emiliano Calemzuk, CEO de Raze
Raze, digital platform created by Luis Balaguer from LatinWE, Sofía Vergara and Emiliano Calemzuk, was launched on Monday, June 26th with their own Spanish contents on news, lifestyle and beauty. It is aimed at an audience that consumes contents on their mobile devices. A great deal of these contents are created by the most renowned influencers in Spanish, who have the most followers. It can be seen on different social networks like Youtube, Facebook and Instagram.“In this video platform, we worked with a lot of talent and thought it would be very interesting to try and join all the voices in one same destination. We want to create a brand that can define a generation like MTV defined it in the 90s and we think that today there is space to create something similar” commented Emiliano Calemzuk, CEO at Raze.Some of the formats that will be available are: Raze Camp, in which YouTubers like Sebastián Villalobos, Luisa Fernanda, Mario Ruiz and Juan Pablo Jaramillo learn what it is to be a soldier; Mario, Interview from the Top, in which Mario Ruiz, an experimented parkour, conducts interviews in extreme places, and Foddie Hero with Juana Martínez, tour around Bogotá to taste the best deserts.
