MERCADEO Versión en español
Jonathan Guerin From United Airlines: Hispanicize Provides Latin Digital Content Creation
Manuela Walfenzao| 26 de julio de 2017
Guerin: Esperamos fortalecer nuestra larga relación con la comunidad hispana en Hispanicize
United Airlines, the exclusive airline sponsor of Hispanicize, announced its participation at Hispanicize Texas in Houston on Saturday, July 29th, 2017. “Hispanicize provides Latino social media influencers and trendsetters numerous opportunities to access resources in digital content creation, journalism and marketing. We look forward to building new relationships at Hispanicize Texas and strengthening our longstanding relationship with the Hispanic community” said Jonathan Guerin, United’s Senior Manager of Public Relations for the U.S. and Latin America. Speakers and social media influencers will fly aboard United Airlines to Houston to engage with digital content creators, cultural influencers and entrepreneurs. Throughout the Hispanicize event, United will engage attendees and their social media networks with music and dance performances that celebrate the airline’s 25 years of service to Argentina, Brazil, Ecuador and Peru, and 50 years of service to Mexico. United’s gateway to Latin America is Houston’s George Bush Intercontinental Airport (IAH) where the airline operates nonstop service to 51 destinations across Mexico, Latin America and the Caribbean – including 392 daily flights across the United States. In addition to its special Latin America anniversary presentations, United will be featured in a roundtable discussion with influencers and will share tips for what content creators need to know to work with brands. Hispanicize Texas will also feature a full slate of sessions devoted to entrepreneurship and cultural themes that touch marketing, the arts, journalism and leadership. “We are proud of the partnership we’ve built with United Airlines and their commitment to serve our Latino community through Hispanicize Texas and other events” said Angela Sustaita-Ruiz, Co-Founder and CMO at Hispanicize.
