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Tim Downing at TheCutClub!: We Understood The Idea
Liz Unamo| 6 de octubre de 2017
Tim Downing, editor sénior creativo de TheCutClub!
The Community Agency was awarded a CLIO for their Converse Dayjobbers campaign edited by TheCutClub’s Senior Creative Editor, Tim Downing. “This campaign celebrates the struggle of creative individuals who work less than glamorous jobs in order to help achieve their more artistic pursuits. As someone who was a ‘Dayjobber’ in his younger days, I fully understood the idea. It was an honor to work with the creative team to help tell this story, and ultimately, see it recognized” Downing said. Showing young people’s passion and creative expression was the campaign’s core message. “The challenge of an unscripted concept is in crafting a story from hours of great footage that also stays on message. I was particular about selecting moments that in the edit would allow me to reveal the stark contrast of their dual lives. For their stories to be shown, rather than told” he said. For Downing, Converse and The Community are both very passionate about creative expression. “There was a lot of freedom and care given to telling these stories. The Community’s creative team loves to take risks and try different approaches and I felt that Converse was behind them 100 percent. For an editor it’s an exciting environment.” Technical advances have brought about so many dynamic forms of storytelling, and in turn, diverse storytellers. “I’m really excited about just continuing to work with creative comrades in pushing the bounds of our medium and finding new ways to tell more original and complex stories” Downing concluded.
