“AI” Voted Ana Marketing Word Of The Year For 2017

The Marketing Word of the Year, according to the ANA (Association of National Advertisers) has something a bit, well, artificial about it.The ANA asked its members to choose a marketing word of the year from a list of finalists determined by ANA staff, and this year’s winner was “Artificial Intelligence (AI).” Voting was done online during the week of November 27, and 403 ANA members participated.Examples of artificial intelligence include cognitive computing (e.g., IBM’s Watson), driverless cars, voice-enabled digital assistants (e.g., Amazon’s Alexa, Apple’s Siri, Google Now) and recommendation engines. A good example of the latter is Amazon, which uses algorithms based on data including a user’s purchase history, items in the shopping cart, items rated and liked, and what other customers have viewed and purchased. Artificial intelligence is also used in marketing automation, programmatic ad buying, chat bots and customer service.