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Roberto Lastra of Lovers Not Haters: We Are Grounded On Three Pillars: Love, Live And Believe
Liz Unamo| 21 de mayo de 2018
Roberto Lastra
According to Roberto Lastra, Co-Founder and Creative Director of Lovers Not Haters, the name of his agency defines the kind of human beings they strive to be, the kind of people they want to work with, the kind of clients they want to help and the kind of employees they expect to hire. “We are an agency that emphasizes storytelling” Lastra said. “The lover and the hater are the hero and villain in each story, so it’s a filter we strain our work through. Everything we do has to have that tension between the good guy and the bad guy.” He said they mainly seek an affinity with the brand and with the client they are working with: “We feel that when you have an affinity with something, no one can sell it better than you.” He added that “we are grounded on 3 pillars: love, live and believe. And we think it’s super important that everything we get involved in goes through those filters – we will then be able to offer better service and have better relations with our clients.” Lastra has worked for a number of agencies, notably La Comunidad, Goodby Silverstein & Partners in San Francisco, Fallon Worldwide in Minneapolis, and Crispin Porter + Bogusky.
