MERCADEO
MediaMath: We enjoyed our most successful Cannes
Manuela Walfenzao| 1 de julio de 2018
Emma Williams 1
MediaMath had its sixth successful year at Cannes, partnering with IBM, Oracle and McKinsey to deliver a robust content and entertainment program for brand marketers.
“We enjoyed talking about our Consumer First initiative and how MediaMath is empowering clients to ‘do marketing that everyone loves’ via a complete digital advertising solution supported by enriched identity, augmented intelligence and next-generation supply. We highlighted the way AI is transforming the customer experience,” said Emma Williams, VP Global Marketing at MediaMath.
Blockchain was the concept on everyone’s lips throughout the week and MediaMath highlighted its work with Underscore CLT, which has set out to develop a new, foundational technology for digital marketing based on cryptographic ledger technology (aka blockchain). In fact, Underscore CLT founder and President Isaac Lidsky spoke at Cannes on an IBM panel about The Future of Blockchain.
