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Andy Nelson of Conill: New Media Landscape Is Changing Advertising And Scriptwriting Rules
Liz Unamo| 14 de agosto de 2018
Andy Nelson Conill
The more the ad industry remains flexible in the face of today’s seismic disruptions, the stronger it will be. That is the opinion of Andy Nelson, SVP / Director Of Social Media at Conill Advertising, with regard to the immense changes that have occurred in advertising over the past two years.“With the new media landscape we have to change our approach to advertising. There are a lot of highly specialized social media and content-marketing agencies doing just that – they’re very, very focused on skippable, sound-off social media content that breaks every advertising rule and every scriptwriting rule you’ve ever heard of” he said. He added that Conill has undertaken big changes in the digital area: “changes in access to technology, in the way advertisers have access to eyeballs and how we integrate and broadcast messages.” Nelson’s recommendation for those entering the digital business is to acquire the deepest possible knowledge of social media. “To know the networks, have every social app downloaded on your phone. That doesn’t mean you have to access them day in and day out, but you have to acquire the experience. If you’re publishing content, you must establish priorities among the networks. How you can intelligently plan, produce or use them without knowing all about them? So I think all agency personnel need to be really up to date with social media and learn the UX they offer” Nelson said.
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