FIAP- Sir Martin Sorrell of S4 Capital: You Cannot Be Interested In The U.S. Without Being Interested In Hispanics

Sir Martin Sorrell, Executive Chairman of S4 Capital, spoke exclusively with PRODU the first day of the 2018 Ibero-American Advertising Festival (FIAP). He revealed details of his new project and spoke about the future of the advertising industry in Latin America and the U.S. Hispanic market. He announced that S4 Capital provides services covering three areas: content, for which it has partnered with MediaMonks; data, based on studies of relations with consumers and their purchasing habits; and lastly, digital media planning. Regarding the importance of the multicultural market for the company, Sorrell noted that since more than half the babies born in the U.S. come from these homes, the importance of this demographic for the industry is growing immensely. In fact, between 45 and 50 percent of S4 Capital’s operations are currently aimed at this audience.Watch Video