Marco Vega of We Believers: We Welcome Corona To E6PR

The sustainable packaging startup Eco Six Pack Ring (E6PR) welcomes Corona, the first global beer brand to use biodegradable six-pack rings. E6PR co-founder Marco Vega, also co-founder and CCO of the We Believers ad agency, noted that without the trust, shared values and complementary abilities of their partners and clients, the project would not look so promising. “Extremely grateful to our client Chris Gove at Saltwater Brewery. He took the leap of faith big brands rarely take. To Koji Joshina and Juan Paco G for believing together with us that we could make this for real. To our partners at E6PR. Without whose trust, shared values and complementary skills the project would still be a project and not one of the most promising startups in sustainable packaging with tangible solutions in the fight against plastic,” he posted on LinkedIn. The global drink and brewing holdings company Anheuser-Busch InBev (ABInBev) announced Corona will become the first global beer brand to use sustainable six-pack rings. This environmentally friendly initiative will kick off in Mexico at the start of next year and will then extend to the UK.