Agency Creative Launches New Hispanic Marketing Business Unit, AgenSIcreative

Agency Creative, a leading Dallas-based full-service advertising agency, announced the launch of AgenSIcreative, a new strategic business unit focused entirely on Hispanic marketing. Max Lefeld, a U.S. Hispanic marketing pioneer with a proven record of success spanning more than two decades, will lead AgenSIcreative with a focus on creating marketing that’s culturally relevant to the Hispanic market.“The idea behind AgenSIcreative is to break away from having the Hispanic agency and the traditional agency working in separate silos” said Lefeld. “We have formed a partnership with the philosophy and capabilities to provide culturally relevant, brand-consistent solutions that deliver results.” Agency Creative is recognized for helping brands cultivate authentic, ownable connections with customers through big ideas and award-winning creative. “This new partnership will solidify Agency Creative’s continued commitment to exceeding client expectations” said Mark Wyatt, Agency Creative CEO. Agency Creative President Mike Scannell added, “The Hispanic market represents an incredible growth opportunity for companies targeting their $1.5 trillion buying power. The nearly 59 million Latino population is the key driver of the U.S. demographic shift and 51 percent of them are under 30 years old.”