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Conill Competes at Cannes Lions With Two Entries for Toyota
Manuela Walfenzao| 14 de mayo de 2019
Tundra Power
The multicultural agency Conill will be one of the representatives of the U.S. Hispanic market at the 2019 Cannes Lions International Festival of Creativity, with two entries for its client Toyota. One of them is titled Tundra Power and was created for the 2018 Russia World Cup to give a little support to soccer fans in the U.S. who had to wake up in very, very early in the morning to cheer on their favorite team. Toyota compensated those fans with a cup of coffee to give them an extra dose of energy. The coffee came from Chiapas, Mexico, one of the best producers in the region, which is shown to be directly linked with Toyota’s Tundra truck. Fans savored the coffee at the Tundra Power Mobile Coffee Shop, parked near parties and special places where the soccer matches were aired. Toyota Latino’s social networks personalized the promotion with at-home deliveries of this special coffee. The other entry is Tundra Azteca. In this campaign, the Toyota Tundra drove to Mexico City and brought back to the U.S. a piece of Azteca Stadium, one of the most beloved in Mexico and renowned worldwide as the home of the top-tier Mexican soccer team, Club America. Fans have consequently been able to enjoy the Club America soccer matches in genuine Azteca Stadium seats. Following its partnership with the club, Toyota decided to give fans a taste of their favorite team’s stadium. Rows of seats from the Mexico City stadium arrived at Dallas and travelled to San Jose and Fresno, California, as part of the tour.
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