MERCADEO Versión en español
Club América and Toyota Renew and Expand Partnership
Liz Unamo| 15 de julio de 2019
Toyota 1
Club América and Toyota announced a two-year and binational partnership extension. The agreement continues Toyota’s status as the official automotive sponsor of Club América in the United States and creates a binational partnership in México.“We are very excited to renew and expand our partnership with Toyota in the United States. Itwas impressive to see how their brand brought to life our partnership in such compelling andmemorable ways. Toyota has a keen understanding of soccer culture and we look forward togrowing our partnership,” said Santiago Baños. Continuing the success of last year’s Tour Águila, Toyota joins forces with Club América onceagain for another series of high-octane matches in the U.S. For the second straight year, fanswill witness the excitement of the most popular team in North America as they compete againsttop international powerhouses. The partnership includes multiple touchpoints such as digital andcustom content, broadcast elements with Univision Deportes, marketing extensions, in-stadiumassets, and benefits for all Tour Águila matches. “We are thrilled to be part of the excitement as Club América kicks off Tour Águila in the U.S. thismonth” said Matt Ozawa, engagement marketing manager, Toyota Motor North America. “WithClub América, we continue our commitment to building powerful connections between theincredible sport of soccer, the players, fans and our trucks – all of which are ready to take on eventhe toughest terrains.”
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