MERCADEO Versión en español
Richards/Lerma Launches Campaign for Puerto Rico’s Continued Reconstruction Efforts
Liz Unamo| 20 de septiembre de 2019
Huracan Maria
On the second anniversary of Hurricane Maria’s devastating impact on Puerto Rico, Richards / Lerma announced the launch of a multi-media campaign supporting the efforts of a unified coalition created to intensify fundraising for the years-long effort to rebuild Puerto Rico. Fundación Colibrí Puerto Rico, Hispanic Federation and PRxPR have joined forces as the #MariaIsStillHere Coalition, noting that more than 30,000 homes in Puerto Rico remain without roofs and neighborhoods across the island struggle to meet basic needs. Maria wrought $90 billion in damage and claimed over 3,000 lives. “Here in Puerto Rico is the heartbreaking evidence of the long-term devastation that is produced by hurricane Maria” said Carmen Báez, Founder of PRxPR. “Rebuilding takes far longer than anyone would like, and it takes far more resources than governments can provide. We need deeper, sustained commitment from our American compatriots and beyond.” In an effort to support the coalition’s long-term reconstruction efforts, Richards / Lerma, in collaboration with OMD Media, RO2 Media and Brodeur Partners, has launched a powerful campaign that highlights the still stark reality of everyday life in Puerto Rico two years after the hurricane touched on the island. By presenting this crude, unvarnished reality, the campaign seeks to motivate action in communities across America, urging them to donate to the reconstruction of Puerto Rico. Credits Principal, Founder: Pete Lerma Principal, Creative Director: Aldo Quevedo Creative Directors: Víctor García-Hoz, Lucho Sánchez ACD, Art Director: Andrés de la Casa-Huertas Copywriters: Víctor Vetancourt, Gabriel Gutiérrez, Stacia Jacobson Exec. Producer: Matías Sada Producer: Cesar Jasso Technologist: Rodolfo Ruiz Brand Management: Paola Aguayo, Derek Diaz de Leon, Alma Quintero Director of Planning: Carlos Rodríguez Digital Strategy: Joel Villarini Post-Production: Josh Trejo Production Company: La Mafia, Puerto Rico Director, DP: Rafael N. Ruiz Mederos Second Camera: Harold Camilo Sound Design: Deaf Mule
