MERCADEO Versión en español
The One Show expands with new Gaming discipline
Liz Unamo| 20 de octubre de 2021
One Show Gamer
The One Club for Creativity has significantly broadened the scope of its support for the global creative community with the addition of Gaming as a new dedicated discipline for The One Show 2022. Game platforms are driving innovation, reimagining how the world creates and experiences entertainment, and represent an important emerging medium for brands to reach consumers. The One Show Gaming discipline has been launched to recognize creative excellence in the way brands are integrated into interactive experiences that use gameplay and the metaverse to entertain, inform, and create community. The new discipline places a spotlight on how the relationship between brands and gaming is evolving and growing to produce innovative marketing initiatives. It also recognizes creative excellence in gaming experiences themselves, in areas such as art direction, visual effects, animation, music and others. Most importantly, The One Show Gaming entries will be judged by a jury of creative leaders from the gameplay world, who will use their extensive knowledge and expertise to select the world’s best work in the discipline. Categories in the new discipline include Branded Games and Brand Integration/Placement for web, mobile, PC and console games; Experiential & Immersive Games, Brands & The Metaverse; Physical Gaming Accessories; Innovation in Gaming; Innovation in Lockdown; and Craft in Art Direction, Storytelling, VFX & Animation, Music, and Sound Design.. In addition, the club will soon announce the formation of The One Show Gaming Advisory Committee to provide guidance related to the field. “Game technology has empowered creators around the world, and redefined pipelines for VFX, filmmaking, interactive experiences,” said Kevin Swanepoel, CEO, The One Club. “The One Show Gaming discipline will shine a global spotlight on innovation and creative excellence in this fast-growing industry, and serve as a high-visibility platform for gaming companies to engage with the world’s leading brands.”
