PRODU at Cannes Lions Daily News 2022: Creativity meets sustainability

PRODU returns in 2022 to the annual edition of the Cannes Lions Daily, following the pause caused by the Covid pandemic. For the 11th year, the vision of multicultural agencies sketched the panorama created by such present-day realities as the sustainable practices that help reduce the impact of carbon emissions on development; the production and function of advertising; the thought that diversity, equity & inclusion (DE&I) should rule in any marketing strategy; that data should shape the design of the experience; and that the pandemic reformulated business. This edition is based on contributions from Flor Leibaschoff, co-founder/chief creative officer, and Aldo Quevedo, CEO/creative chairman of BeautifulBeast; Gustavo Lauria, co-founder & CCO, and Marco Vega, co-founder & president of We Believers; Ingrid Otero-Smart, president & CEO, and Elias Weinstock, VP/chief creative officer ofCasanova//McCann; Luis Miguel Messianu, founder-chairman/ McDonald’s global chief creative officer, alma/DDB; Tanya De Poli, founder & COO, and Checha Agost Carreño, founder & CCO of Founders; Gustavo Sarkis, chief creative officer, Conill; Tony Waissmann, CCO of Republica Havas; Arlene Armenteros, general manager of Ogilvy Miami; Guillermo Bernal, head of Digital Integration at Archer Troy; Maria Lujan Donaire, executive creative director, HOY Buenos Aires by Havas; Diego Wallach, chief creative officer, Publicis WW, Mexico; and Jessica Apellaniz, chief creative officer of Ogilvy LatAm.