MERCADEO Versión en español
Ogilvy back on top, named Network of the Year
Claudia Smolansky| 26 de junio de 2022
Ogilvy Network of the Hera Cannes
The Cannes Lions International Festival of Creativity announced that Ogilvy again occupies the prized position of Network of the Year. This achievement reflects the power of Ogilvy’s global creative network, given that a total of 37 offices contributed to winning no less than 88 Lions throughout the festival, including one Titanium Lion, two Golds in the Glass: The Lion for Change category, and in all, 23 Gold, 21 Silver and 43 Bronze Lions, as well as making 163 shortlists. Ogilvy was honored in a wide range of categories throughout the festival, including with Gold in such categories as Data-enhanced Creativity, Use of Data-driven Insight, Innovation in Branded Content, Innovative Use of Influencers, mCommerce, and Corporate Purpose & Social Responsibility, among others Ogilvy’s Global Creative Director Liz Taylor said “We’re delighted to see Ogilvy recognized as the world’s leading network of creative agencies, because we believe creativity makes all the difference. Our teams won this honor by producing works that break away from the status quo, that change what people talk about, that somehow create a significant change and reconfigure our industry. We’re really proud that our prizewinning work covers so many categories, countries and clients. It’s a powerful display of what defines Ogilvy. It is creativity seen everywhere. It’s creativity without borders. It is creativity with impact.”
