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Michael Jordan, Spike Lee, Phil Knight inducted into Creative Hall of Fame The One Club
Liz Unamo| 3 de octubre de 2022
Michael Jordan y Spike Lee
The One Club for Creativity has announced three cultural and business icons who will be inducted as collaborators into the Creative Hall of Fame in October.Based on a legacy of game-changing creative work, the trio of basketball legend Michael Jordan, Nike cofounder, chairman emeritus Phil Knight, and Oscar-winning screenwriter, filmmaker, and actor Spike Lee will be inducted as a team of collaborators. The trio created work — including famous campaigns starring Jordan with the character Mars Blackmon, portrayed by Lee — that transcended the ad industry to become part of pop culture, and changed the way the world thinks about athletic footwear. “Michael Jordan, Phil Knight and Spike Lee are responsible for a body of highly engaging, entertaining and impactful advertising, and revolutionized the athletic footwear industry,” said Kevin Swanepoel, CEO, The One Club. “They are richly deserving of this induction as collaborators into the Creative Hall of Fame, and continue to inspire the next generation of creative professionals.”The Creative Hall of Fame has a rich heritage of honoring the lifetime achievements of creative luminaries in all forms of advertising and design, starting with the induction of Leo Burnett in 1961.
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