MERCADEO Versión en español
LIONS and WARC launch the Creative Impact Content Stream to drive the effectiveness agenda at Cannes Lions 2023
Liz Unamo| 31 de enero de 2023
Logo Lions y WARC
LIONS, the global benchmark for creativity, and WARC, the authority on marketing effectiveness, today announced Creative Impact – a co-curated stream of content that will run every day and across multiple stages as part of the Cannes Lions International Festival of Creativity, Monday 19 – Friday 23 June 2023. The significant focus on effectiveness at this year’s Festival reflects the extreme pressure on marketing budgets in the current economic climate, and the urgent need to prove the role creativity can play in supercharging sustainable commercial growth. The Creative Impact content stream will be a core part of the delegate experience, alongside other Festival programming. It will feature workshops and accelerators, ensuring delegates come back equipped with tools and insights they can plug directly into their own organisations and marketing plans.Simon Cook, CEO, LIONS, said: “We know that Lion-winning creativity has the power to progress people, shape society and drive business and we also know that brands and agencies are under pressure to prove the ROI of creativity. As part of our 70th edition of Cannes Lions, we’re delighted to introduce Creative Impact, which we are co-curating with our sister brand WARC, the global authority in effective marketing. Loaded with world-class thinkers, insights, resources and practical advice from those who successfully make the case for creativity everyday, we’re pleased to provide a dedicated space for everyone in the business of creativity to come together to learn about something that will be essential to our collective success over the next 70 years. Creative Effectiveness.
Diario de Hoy
Noticias relacionadas (4)
17 de enero de 2023
Cannes Lions incorpora la sostenibilidad a todos los premios Lions en 2023
16 de enero de 2023
