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Lay’s Debuts World Premiere Of Fun-Filled Football Commercial “Messi Visits” Starring The G.O.A.T. Leo Messi
Liz Unamo| 2 de marzo de 2023
No Lay's, No Game
Lay’s makes watching football better, but imagine watching it with your friends and seven-time Ballon d’Or award winner, Lionel Messi! The four-time UEFA Champions League winner and FIFA World Cup 2022 Champion takes the brand’s “No Lay’s, No Game” platform to the next level – starring in a new fun-filled and exciting commercial titled “Messi Visits” and appearing on Limited-Edition Lay’s chips packaging to commemorate the “No Lay’s, No Game” movement celebrating the UEFA Champions League. The special edition bags, featuring football greats, including Messi, exhibit the key elements that make the UEFA Champions League one of the most exciting sporting events on Earth: incredible athletes, passionate fans, and a global audience. The limited-edition bags showcase the dynamic energy that the athletes bring to the beautiful game. They will be available in the United States, South Africa, Poland, and other nations throughout the entire UEFA Champions League tournament through June 2023. The “Messi Visits” TV commercial starring Messi is available to watch now! In the spot, Messi is the unexpected guest at a UEFA Champions League party when he shows up unannounced, but celebration turns to distress when the legend asks, “where are the Lay’s?” Watch to find out how supporters, and one furry friend, reacts to the legend’s search for his favorite salty snack. The emotion and humor are heightened in the content thanks to a hilarious original music record aptly titled, “No Lay’s, No Game” performed in parody of the power-ballad “All By Myself” by Eric Howard Carmen. “If you are well prepared, you have more chances to play your best. The same goes for all fans who love watching football, gathering their friends and sharing Lay’s. This is what the new Lay’s commercial is conveying with a little humor. Matchday is never complete without Lay’s! No Lay’s, No Game,” said Lionel Messi.
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