MERCADEO Versión en español
LLYC acquires BAM and doubles its presence in the U.S.
Liz Unamo| 31 de marzo de 2023
Alejandro Romero de LLYC y Rebecca Bamberger de BAM
LLYC, a global communications, digital marketing, and public affairs firm, announced that it has acquired BAM, a leading U.S. public relations and marketing agency serving venture-backed and established and technology companies. The acquisition accelerates LLYC’s aggressive growth strategy and doubles its size in the U.S.his operation makes LLYC U.S. the firm’s third largest operation with a consolidated total revenues of $17 million, only after Spain ($39 million) and Mexico ($18.1 million). It will also create a team of more than 65 professionals, in both the East and West Coast, as well as a portfolio of solutions and services that offer strategy and creativity based on exponential technologies for SMEs and large corporations. “The acquisition of BAM supports our international growth strategy and allows LLYC to rapidly scale in the U.S. and broaden our service proposition,” said Alejandro Romero, Partner and Global CEO of LLYC. “BAM’s entrepreneurial spirit, expertise, and deep relationships with technology startups and the venture capital community set them apart from other agencies in the space. We’re thrilled to welcome the BAM team to the LLYC community.” LLYC currently operates out of 20 locations worldwide and it is ranked among the world’s top communications companies by PRWeek and PRovoke. LLYC has nearly doubled its size since 2020, and its acquisition of BAM supports the company’s strategic growth trajectory. LLYC has duplicated its EBITDA since 2020 and has improved its operating revenues by 36% in 2022 to EUR 72,7 M. BAM’s headquarters are based in San Diego, California, but operates in 14 states from coast to coast in the United States, creating a perfect balance of geographic presence in the country, in addition to LLYC’s established operations in Miami, Washington D.C. and New York. BAM runs integrated communications programs for venture backed technology companies. The agency also offers human resources, DEI, and talent consulting as part of its Human Comms offering to support venture backed startups in building strong and inclusive cultures. “After two years of meticulous effort and more than 65 meetings with potential partners, we finally found our partner, LLYC. The agency is truly unmatched in our industry and holds the same values as us,” said Rebecca Bamberger, CEO of BAM. “Joining LLYC is a natural next step in the evolution of BAM and a hugely exciting opportunity for our team. LLYC’s global reach, digital capabilities, and depth of expertise will provide BAM clients, and by extension, the venture capital ecosystem, with even more resources.”
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