Jairo Rodriguez as new head of Creativity for Special Projects at FCB FRST: Ideas reflect an agency’s composition

After his time working in the Central American market, Jairo Rodriguez comes to FCB FRST to support the creative efforts of the regional office, strengthening a team with talent in more than six countries and leading special projects in a totally online operation. “The advertising industry ought to evolve to the rhythm of society, find agile and efficient formats that respond rapidly to changes in the culture, and which bring brands the fresh look applied by teams in different places – that is the vision of FCB FRST and my personal way of seeing the business. I believe that ideas reflect the composition of the agency and in that regional structure we will seek creativity that validates our way of creating,” Rodriguez commented.With this incorporation, the agency seeks to consolidate itself as the network that offers a multicultural creative experience, which puts talent ahead of physical locations. In the opinion of Andres Vargas Garcia, partner & head of Breakthrough at FCB FRST, “Jairo’s arrival is like an injection of adrenaline for different and disruptive projects, and in many of our own cases, with which we want to impactt Latin American society positively. It’s also one more work abouit -—Work From Anywhere—.”FCB FRST provides its services to brands in Colombia, Argentina, Chile, Ecuador, Peru, Spain and the United States for the Hispanic market.