MERCADEO Versión en español
Ogilvy Miami’s Chany D’Amelio: At this Cannes I could see more deep stories and storytelling is coming back for some clients.
23 de junio de 2023
Channy D'Amelio
For Luciano “Chany” D’Amelio, creative vice president of Ogilvy Miami, the pendulum of creativity in this edition of the Cannes Lions festival swings towards the social theme and sustainability. “For a couple of years now, the social theme has been the dominant one. Then you have great productions as always.” “I also see that there is a lot of emotion, not so much humor, but more stories or deeper themes that are very well told, storytelling is coming back somehow for some clients” he added.He also referred to the use of artificial intelligence to achieve pieces through data, as well as prints that talk about that technology. “There is a very nice mix of how AI can’t do such a thing and they reflected it in a print that is precisely one of the most traditional media. That dichotomy, that contrast, I like it a lot.” “At Cannes, trends are at the forefront,” he said. But for D’Amelio, the best thing about the festival is that they tell you about them. “The nice thing about Cannes is that you hear it from the source, you hear it from the founder of ChatGPT, from the CMO of Roblox. More than anything trends in technology, creativity; such good and successful people, owners of their own agencies, who tell you about it themselves, and hearing it from the source for me has an extra value than reading it in a note or seeing it in a video”. “Coming here continually refreshes your head. I am passionate about what I do and I am passionate about coming here precisely because you see what you like,” he concluded.
