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Monica Moro, president of the Formats jury at FIAP 2023: The main thing is to present an idea that’s above and beyond the format itself
Cristian Vergara| 11 de julio de 2023
Monica Moro Presidente Jurado FIAP 2023
The Ibero-American Festival of Creativity, #FIAP202, announced the appointment of Monica Moro – founder and creative director of This is Libre, and president of the Creatives Club of Spain – as president of the jury in the Formats category. Moro, known as an outstanding figure in the advertising industry, shared some reflections about her experience with FIAP and her view of today’s advertising creativity. “For me, FIAP is one of the most emblematic festivals of our industry. Thanks to its tradition, it has managed to put together a great experience about the evolution of Latino advertising worldwide” said Moro, who also values her role as a juror in previous festivals.According to the famed Spanish executive, FIAP’s different and diverse view of things is very important, given the homogenizing she notices in these advertising events. “The Latino vision brings a breath of fresh air to creative work,” she said.It’s that the Formats category occupies a special place in her heart. For her, this is without any doubt the sexiest part of the festival. “It’s in that search for new formats that big ideas are born, where creativity flows freely and the creative can truly shine,” she said. She also noted the importance of presenting outstanding formats above and beyond the format category itself in order to win success in it.Monica Moro added that in Formats the limits are fairly diffused, which surely opens a very interesting window of discussion by the jury. “In the end, that is very positive for learning a lot from all that is seen there,” she concluded.
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