MERCADEO Versión en español
Carolina Arenas of Audio Network: Latin Series attends to market needs in the most authentic way
Claudia Smolansky| 4 de julio de 2023
Carolina Arenas Audio Network
Audio Network presented in Mexico City its new music library Latin Series, with versions of reggaeton, rumba, tango and more. In that regard, Carolina Arenas, head of Latin America Sales, noted that Mexico is one of the largest markets of this music producer and that one objective of such events is so the clients themselves get to know one other. “We know the market needs and one of them is dealing with the fact that there’s no Latin Music that sounds good. Our advantage is that we work close together with the composer to guarantee top quality. We want the industry to understand that it’s possible to produce good music from our platforms,” she said. Different clients of Audio Network attended the event, including Paramount, Dopamine, Copyright Solutions, índice and Musica Mono. For example, Javier Nuño and Fernando Gefti, musical supervisors of índice and Musica Mono respectively, warned that libraries must stock up with real Latin music. “As Latinos we can feel and hear the authenticity, so I like it when they make this factor an element of music libraries. It ought to sound genuine with that feeling of daily life that we feel in the streets. It shouldn’t sound generic, but should reflect the place where it’s located. Authenticity is what we aspire to amd really, these collections of Audio Network get better all the time,” Arenas said.
